HISTORY OF THE PRESS AND BAUER MEDIA
BAUER MEDIA
Conglomerates: a company that owns several smaller businesses whose products or servicesare usually very different (television, radio, publishing..)
This company owns over 600 magazines,
including two
other UK
music magazines – Q and Kerrang! The
company has diversified the MOJO brand, offering mojo4music.com online in order to reduce
the risk of only operating in one media form.
The company is itself diversified, with
ownership of magazines, websites, radio
stations and music television channels, which may help protect it from declining audiences for magazines.
stations and music television channels, which may help protect it from declining audiences for magazines.
Bauer
Media Group is a diversified media conglomerate because the magazines it owns are for different genders, classes, ethnicities and entertainment for example "Bike" looks like its majority is for men whereas "Mother&Baby" looks like its more appealing and targeted towards pregnant or curious women.
Also they use different media platforms to reach more people such as radio and a website.
Bauer Media Group is a globalised company because the media group has a wide range of magazines around the world and advertises to other counties while being made in Germany.
Also they use different media platforms to reach more people such as radio and a website.
Bauer Media Group is a globalised company because the media group has a wide range of magazines around the world and advertises to other counties while being made in Germany.
Music shows usually aim to reach audiences
of ages 18-54 however there is a variety of different magazines that are
targeted at an older bracket like the shows that show older music target ages
25-54.
However radio programs like northbound
radio targets older audiences like 25-54.
Number of employees: 11,500
Number of countries: 17
Annual turnover: £2.6bn
Melody Makers/ New Music Express- 1950/60
Largely uncritical of musicians output- everything was always good
Content: mainly charts and single, gig listings
Changes in society in the 1960s with the arrivals of The Beetles and The Rolling Stones, drug culture of the 1960s- changes the nature of music and music wiring.
Rolling Stones was created by Jann Wenner in the 1960s, a fortnightly pblification which contained a mixture of current affairs, celebrity interviews and coverage of the music industry its appeal lay in the way the journalists addressed the youth audience.
Early 1970s- first of "Glam Rock"- Sweet, Mud, Slide, T Rex
and then "Prog. Rock"- Pink Floyd, Emerson Lake Palmer.
Music papers still largely uncritical of groups until the Pog Music bands began to pend too much money on staging, lighting and lasers, etc.
NME changed its style to meet Punk head on.
New writers were recruited from the magazine's own readership, with ads like "wanted: hip young gun slingers". Julie Burchill became a top NME writer over night.
Criticism: Not very experience and biased.
Mid 70s- NME embraces Punk, writers started talking about "serious" issues such as politics. The "Music Press" becomes divided between Musicians' papers such as Melody Makers (they would speak about "proper music" and techniques)
1978- Smashed Hits launched a new glossy mag categorising for a younger audience in a smaller magazine format. It focused on "trivia"- favourite colours, food...
It included- polls, letters,surveys,fan club information- keeps in touch with with readership- what do they want? lyrics, posters,free gifts on the covers...
Late 1970s/ Early 80s- Style in pop music became more important: make-up, clothes, the video, fashion, hair .
1980s- Independent music labels wanted their own voice and began producing fanzines. These fazes were often typed, photocopied and distributed in a concert or by subscription.
Despite the handmade appearance this encouraged a whole new generation of writers, photographers and cartoonists to contribute.
1980s- Magazines became much more image, latest fashion and hairstyles and become more experiential on the typefaces, layout, design- making the music press new and more exciting about breaking the tules.
1990s- New technologies became to emerge so music videos became very popular which changed the way music was consumed. More money was spend on the video itself then creating the single. MTV
1993- Birth of MOJO, they wanted to make something mainly for fans but to look like Vogue. Was initially published by Emap, but Beaur Media took over Emap in 2007 then took over MOJO in 2008
2000s- Today there is a limited "music press" because "everything is pop culture".
Daily newspapers feature pop starts and "celebrities" appears on daytime TV. People are famous for being famous. Everyone in a band or with some talents assumes that they have a right to be rich and famous.
In early 2010, Mojo was involved in a controversial move by Bauer.They to decided to impose a new contract on all photographers and writersThey took away their copyright and libel rights…these are both laws (libel = a published false statement that is damaging to a person's reputation)
Prior to 2010, Photographers and writers had complete creative control and copyright over their images and work, however Bauer media took this power away from them and gave the control over to MOJO magazine.200 photographers and writers were not happy!
Is the remotion of music today driven more by the Industry or Audience/Readership?
The industry uses what the mass audience would want to be promoted and want to hear thus being driven by both as the readership emphasises their needs which are met by the industry who are trying to get as much attention as they can.
Number of countries: 17
Annual turnover: £2.6bn
Melody Makers/ New Music Express- 1950/60
Largely uncritical of musicians output- everything was always good
Content: mainly charts and single, gig listings
Changes in society in the 1960s with the arrivals of The Beetles and The Rolling Stones, drug culture of the 1960s- changes the nature of music and music wiring.
Rolling Stones was created by Jann Wenner in the 1960s, a fortnightly pblification which contained a mixture of current affairs, celebrity interviews and coverage of the music industry its appeal lay in the way the journalists addressed the youth audience.
Early 1970s- first of "Glam Rock"- Sweet, Mud, Slide, T Rex
and then "Prog. Rock"- Pink Floyd, Emerson Lake Palmer.
Music papers still largely uncritical of groups until the Pog Music bands began to pend too much money on staging, lighting and lasers, etc.
NME changed its style to meet Punk head on.
New writers were recruited from the magazine's own readership, with ads like "wanted: hip young gun slingers". Julie Burchill became a top NME writer over night.
Criticism: Not very experience and biased.
Mid 70s- NME embraces Punk, writers started talking about "serious" issues such as politics. The "Music Press" becomes divided between Musicians' papers such as Melody Makers (they would speak about "proper music" and techniques)
1978- Smashed Hits launched a new glossy mag categorising for a younger audience in a smaller magazine format. It focused on "trivia"- favourite colours, food...
It included- polls, letters,surveys,fan club information- keeps in touch with with readership- what do they want? lyrics, posters,free gifts on the covers...
Late 1970s/ Early 80s- Style in pop music became more important: make-up, clothes, the video, fashion, hair .
1980s- Independent music labels wanted their own voice and began producing fanzines. These fazes were often typed, photocopied and distributed in a concert or by subscription.
Despite the handmade appearance this encouraged a whole new generation of writers, photographers and cartoonists to contribute.
1980s- Magazines became much more image, latest fashion and hairstyles and become more experiential on the typefaces, layout, design- making the music press new and more exciting about breaking the tules.
1990s- New technologies became to emerge so music videos became very popular which changed the way music was consumed. More money was spend on the video itself then creating the single. MTV
1993- Birth of MOJO, they wanted to make something mainly for fans but to look like Vogue. Was initially published by Emap, but Beaur Media took over Emap in 2007 then took over MOJO in 2008
2000s- Today there is a limited "music press" because "everything is pop culture".
Daily newspapers feature pop starts and "celebrities" appears on daytime TV. People are famous for being famous. Everyone in a band or with some talents assumes that they have a right to be rich and famous.
In early 2010, Mojo was involved in a controversial move by Bauer.They to decided to impose a new contract on all photographers and writersThey took away their copyright and libel rights…these are both laws (libel = a published false statement that is damaging to a person's reputation)
Prior to 2010, Photographers and writers had complete creative control and copyright over their images and work, however Bauer media took this power away from them and gave the control over to MOJO magazine.200 photographers and writers were not happy!
Is the remotion of music today driven more by the Industry or Audience/Readership?
The industry uses what the mass audience would want to be promoted and want to hear thus being driven by both as the readership emphasises their needs which are met by the industry who are trying to get as much attention as they can.
Well done - I can see you now understand how Bauer Media is diversified as a conglomerate company AND globalised.
ReplyDeleteYes I do
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