Magazine: Audiences, Users And Gratification Theory
Magazine: Audiences, Users And Gratification Theory
Targeting audiences:
Weekly magazines tend to have a target audience that is more working class (2CDE) such as OK! and TV Choice whereas the monthly magazines tend to target a more middle class audience (ABC1) such as Vogue and MOJO. Most of the weekly magazines have a mostly female readership as magazines tat are aimed at en are less successful- the mot popular are Men's health and BBC Top Gear.
MOJO readers:
Mojo has a fairly small circulation of about 68,000 and a readership of about 138,000 which is small compared to Take A Break and Cosmopolitan with a readership well over 1 million.
Clas:
Mojo gains a similar share of middle-class and working class readers.
Gender:
Mojo is four times ore like to be read by men that women.
Age:
Mojo is manly read by adults and has a greater number of over 35s that 15-34 year old.
Targeting audiences:
Weekly magazines tend to have a target audience that is more working class (2CDE) such as OK! and TV Choice whereas the monthly magazines tend to target a more middle class audience (ABC1) such as Vogue and MOJO. Most of the weekly magazines have a mostly female readership as magazines tat are aimed at en are less successful- the mot popular are Men's health and BBC Top Gear.
MOJO readers:
Mojo has a fairly small circulation of about 68,000 and a readership of about 138,000 which is small compared to Take A Break and Cosmopolitan with a readership well over 1 million.
Clas:
Mojo gains a similar share of middle-class and working class readers.
Gender:
Mojo is four times ore like to be read by men that women.
Age:
Mojo is manly read by adults and has a greater number of over 35s that 15-34 year old.
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