MAGAZINE REVENUE

Revenue

Magazines receive revenue from:

-Circulation (cover price £5.25 for MOJO in 2017)
-Advertising (in MOJO, mostly live or recorded music, with some fashion advertising)
-Mass advertising
-Cross promotion for other Bauer brands such as Empire 
-Sponsored content and product placement, for example 'MOJO listens to all its music on Roksan equipment'

How do they use different funding models to generate income?

The print magazine industry is suffering from falling advertising revenues and falling  advertising revenues and circulations as many of their audience go online. Their response has been to diversify as much as possible – events are a good example of this – and to move magazines online.

Sponsored content and product placement, for example, ‘MOJO listens to all its music on Roksan equipment’

Events, e.g. Vogue runs fashion events, GQ runs comedy events.

Product placement= when a product is advertised by being placed in a media product in exchange for money.

 Funding:

-Bauer Media is a German conglomerate. Nowadays, magazine publishing is in the hands of a few international companies, which is an example of GLOBALISATION.
EG. Vogue owned by 'Advanced Publications' which is a US newspaper and magazine group.
- The company who owns Mojo is the Bauer Media Group and mojo is funded by advertisements and the money that comes from people purchasing the magazine.

- The effect of commercial publishing companies on the industry produces and distributes magazines and periodicals in print and electronic format aimed at individuals, tradesmen and professionals.  

- Magazines get there money from subscriptions and advertising.

Globalisation= the process whereby institutions increasingly operate on a worldwide scale.

Is the media product selling itself to its audience, e.g. through use of promotional material? Through advertisements? (MOJO)

The magazine begin to promote the store of HMV (sell music cds/records) which connect to the genre of the magazine as they have specifically picked out pieces of music that conform to the rock genre. The ad promotes these songs as they are 'the best new releases' for the target audience. There is a advertised of planet rock and Empire who are both owned by Bauer media so they have cross promoted both these magazines. Also EMP who are owned by Warner Music so they must have paid Bauer Media to advised their product.

What’s online? What’s available to audiences? How does it engage with different people?  Who does this target? What’s the advantage of having this platform?

On the mojo website there is an updated playlist which lets people listen to the top rock songs of the year. The website has ARTICLES, competitions,tickets to concerts, a store, newsletter and a chance to win and subscribe. The website is very bland with only colours of black and white which makes the older target audience not confused and find it easier to find what they are looking for. The advantage of having a website lets people who are unable to buy this magazine due to financial issues or because they cannot get hold of it, a chance to catch up with mojo's news,articles and other exciting things etc.

Online:

What’s online? A website which allows anyone who views it to see what addition magazines have come out a small snip of the content inside, there is also a lot of interactive content on the page, such as competitions. Also available is tickets to some big events such as Take That and Mumford and Sons. This targets their wealthy, mainly male, demographic as the tickets being sold are over £30. They also have a twitter page which helps connect to different ages such as the new generation because social media is a huge platform today so by using it it allows different audiences to view their content and see what the music life is like thus the advantages of having this platform is that it allows more people to be able to access it without having the hard copy physically.