USES AND GRATIFICATION THEORY
Entertainment: Sex Pistols- MOJO 286 - September 2017= Allows the audience to step into a utopian world and see a detailed articles about how the rebellious Sex Pistols are living their crazy life. The NRS social grade is ABC1 so we know the buyers are going to be middle class thus knowing they would mostly be in a high earning job so by reading about what the Sex Pistols are doing forces the readers it feel a sense of relief and escape from their everyday stressful life into the bands free life. Social Interaction and Integration: Sex Pistols- MOJO 286- September 2017= MOJO has a regular “Mind Blowes” (talks about recommendation) section which forms the basis of day to day conversations and refers to news and gossip which gives the readers a sense of belonging.
